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Brand identity. Your property has its own unique identity. Creating a line of private labeled amenities makes your brand more recognizable and differentiates your property from the competition.
A well established brand increases the overall value of your business, and with time and frequent application, your visual brand will pay enormous dividends
Guest loyalty. Small details don’t go unnoticed! Our spa quality formulas are infused with premium botanical extracts and vitamins, and feature a variety of tempting fragrances. Guests will associate your facility’s name with high quality amenities.
Offering your own product line, rather than a name brand, allows your business the opportunity to generate brand preference and ensure customer loyalty.
Make it emotional. "People spend money when and where they feel good." - Walt Disney
Much of your competitive edge depends on the emotional experience that guests have. Uncover that emotion with a product line capable of evoking a connection with the experience that guests have at your property.
Increased sales revenue. Even if you are just starting out, your own brand is easily within reach. Our competitive prices make it simple to develop a unique line of professional and retail amenities.
Ready Care Industries offers a full line of products with profit margins of up to 80%. You have the freedom of setting your own price points, while offering an exceptional product line that your staff will be delighted to promote.
What do you find to be the driving force behind the decision to offer a private label line?
Private labeled products are an excellent way to promote your property’s brand identity. Many visitors of spas, resorts and hotels want to take home a memory or a unique gift for a friend. Private labeling offers the opportunity to promote your brand, while experiencing increased profit margins.
“It is so tough to compete in the over-saturated product AND spa market today. Having your own private label is having yourself as a brand and you are selling your ambiance and reputation with each bottle. It creates a personal, warm connection that can last for years. Your customer has to come back to YOU for each refill. They can't take advantage of the many outlets that compete with the spa for business. The special scent in the bottle always reminds them of the good memories of being pampered. I've had so many people over the years tell me, 'All I have to do is smell that Camelback lotion and I'm back at the spa all over again.' I don't think we could purchase better public relations than that!”
Debbie Carter, Skin Care Supervisor
The Spa at Camelback Inn
Scottsdale, Arizona
What is the most important advice you can offer spa owners interested in offering a private label brand?
Creating your own line of private labeled amenities is easier than you may think. A substantial investment is not required to begin retailing your own product line.
Choose a vendor that offers fast turnaround times and low minimums. This will eliminate the need to worry about product storage and spoilage.
What type of research do spa owners/directors need to do before selecting a private label company?
When researching a private label company, Spa Directors should ask a number of questions.
n What is the average markup/margin on the product?
n What is the minimum order required for each product and what is the production lead time?
n Will packaging be silkscreened or will a mylar label be applied? Silkscreened graphics, unlike mylar labels, will not peel or fade and look new for years.
n Will production be handled in-house or will the project be sent out to another contractor?
n Are there additional charges for artwork?
n Does the manufacturer offer the product in professional, in-room, VIP and retail sizes?
n How much experience does the manufacturer have? Can they provide references and samples?
How do most of your clients decide the number of products to private label? Is there any specific criteria or advice you give?
We encourage our clients to tie their entire property together with the frequent and consistent application of one product line. For instance, spas should offer a signature line of amenities in locker room shower and vanity areas, in guest rooms, near the pool and during professional body treatments.
When clients are considering which items to retail, we suggest that they begin with a basic product line that includes shampoo, conditioner, bath gel and body lotion. Offer each of these products in the same fragrance that you have featured throughout your property.
Spa Directors should also consider offering a separate retail line for men. Most private labeled products characteristically contain fragrances that appeal to women, so your male clientele will be pleased to discover products tailored to their needs.
Because body lotion is most often the number one selling item, consider offering two to three lotion fragrances.
Once a basic amenity line has been established, consider offering additional products such as body butter and cream, exfoliating polish, sugar and salt scrub, bath salt, sun care products, bar soap and more.
What type of education is available for professional lines?
Ready Care Industries’ aim is to advance the success of our clients’ retail programs. We provide consulting services, detailed product information and exceptional customer support.